Eggbun Newsletter!

👵할매니얼 Trend: A Blend of Healthy Taste and Tradition 🥞

Today, I'd like to introduce you to the trendy Korean culture of "할매니얼."

Recently, the 할매니얼 trend is making a comeback.
Have you heard of "할매니얼" before? It's a term that combines the tastes of grandmothers with the preferences of millennials, representing a trend of enjoying healthy yet traditional Korean snacks.

The 할매니얼 trend started last summer, seemed to quiet down for a while, but now it's resurging, coinciding with the popularity of the song "밤양갱 (Bam Yanggaeng)" sung by the singer 비비(Bibi).

If you browse through social media these days, you'll come across discussions about snacks like "양갱(yanggaeng)" and various other 할매니얼 treats. These snacks, characterized by their soft texture and healthy ingredients, are capturing the taste buds not only of the younger generation but also of foreigners.

With the increasing popularity of Korean snacks, the K-dessert market is thriving even more. Traditional cafe like 일호상회 in Gwangjang Market is also embracing the 할매니얼 trend, offering modern interpretations of traditional snacks.

Moreover, cafes specializing in 할매니얼 treats are popping up everywhere. Places like <평화다방> near Gangnam Station, <담장옆에국화꽃 (CCOT)> in Insadong, and <적당> in Euljiro offer a variety of 할매니얼 snacks for you to enjoy.

할매니얼 represents the convergence of age-old traditions with modern tastes, sparking discussions and excitement. Why not give it a try yourself? Exploring healthy and delicious Korean snacks can be quite enjoyable!

Stay tuned for more updates on diverse Korean cultural experiences in the future.

Thank you!

The <Reading Classic Korean Poem> class is back with a one-day class! 🤗

Go to apply

If you missed the last class, join us for this one-day class!

🏫 Class Structure 🏫

🧑‍🏫 How many: one day class
📆 When: 25th May
⏰ How long: 50 minutes
💻 How: through Zoom

So that you know – the specific times will be determined in coordination with applicants.

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아빠는 N살 (Dad is N years old)
EP. 아빠도 주사 싫다 Dad hates needles too